#3 My Top Ten Mistakes as a Songwriter Fan Likes
Listen to your fans is the motto that I was guided by, this is true but not 100% full proof in today’s market which has so much choice it is like looking for the proverbial needle in the haystack and music definitely falls into this category. Let me illustrate what I mean; you go into to the supermarket looking for cornflakes, now in the back of your mind what brand comes to mind first? I immediately think of Kellogg’s why? Because that has been promoted the most on TV at a cost of who knows how many millions, to do exactly that. Do you believe it is the best? If yes that’s fine with me and anyone else because you have the freedom to choose, but have you ever tried any other brand? If the answer is no! then you have not chosen, you have been led by a very clever marketing campaign. So you go back to the supermarket for cornflakes then you have a look at all the different brands, you stop and consider for a while but can’t make up your mind because there is just to much choice and you stay with Kellogg’s, or you could be adventurous and try a different brand with nuts or raisins in it, ok that’s enough of the cornflake analogy.
Music is a business like any other and musicians need to eat like anybody else the difficult thing today for the musician is to find your niche and stick with it. My niche is jazz/swing/big band and my fans like everything I do but in different degrees of like to love it. The interesting point here is this! The sync labels all prefer the traditional sound of the big band in a swing style with a Sinatra feel to it, why because it’s an easier brand to sell like Kellogg’s.
If you think you have a unique sound, that’s fantastic but you will need to work hard to build up your audience like the rest of us, and at some point in your career you will need to convince a major label to invest major money in that sound to be able to promote it in what is a worldwide market, just waiting to hear the next new thing.
In the next blog I will consider the approach to writing a song, I have made so many mistakes in my actual writing it’s going to be hard to narrow them down to just a few.
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